When job seekers walk through the doors at McPherson, Berry & Associates Inc., they are confident that their employment needs will be handled with an unsurpassed level of professionalism. McPherson|Berry, one of the few certified firms, is a human capital management firm that analyzes HR strategies through an engineering lens which results in performance management, operational excellence and sustainability. Serving clients nationally, McPherson|Berry has offices in South Carolina and Georgia and aims to help professionals be the best they can be.
Here, LaSonya Berry, the president and CEO of McPherson|Berry, talks social media, leadership skills that professionals need in the marketplace and offers tips for potential entrepreneurs.
Give us the elevator pitch about the services provided by McPherson|Berry.
I often respond to this question by stating McPherson, Berry & Associates, Inc. is not a law firm. McPherson|Berry is a premier human capital management firm that properly utilizes talent to make organizations sustainable and operate at their highest level.
Why did you start your business?
I started my business for two reasons. This business is part of a legacy I want to leave for my children. Secondly, it is my passion to help people be the best they can be.
How do you use social media to promote your business?
We use social media to provide information, be a resource, provoke thought leadership, market the business and stay connected to our clients and industry counterparts. We have a Facebook page, Twitter presence, LinkedIn profile, and a blog called Talent Spark.
Identify three leadership skills that individuals need to make it in the marketplace.
1. Purpose and vision: You must have a vision that will positively impact the marketplace.
2. Communication: Be a strong, effective communicator. Listen and connect.
3. Collaborate: Build relationships using strong people skills. You can’t do all and know all.
What are three tips that you can offer for someone who is considering becoming an entrepreneur?
1. Tenacity – Entrepreneurship requires someone who is passionate and committed to stay the course. Know why you are going into business, what you want to achieve and what you want to accomplish and expect to succeed.
2. Wisdom – Knowing when to, how to, where to, why, and who to. That means you are not all knowing, but have surrounded yourself with those who will propel you to do your best and grow from your mistakes.
3. Capacity – You need to partner and build your capability with the right companies that share in your vision, values and operational strategy.
How has the Minority Business Development Agency (MBDA) assisted you in your entrepreneurial endeavors?
The MBDA has provided access to contracts, education and opportunities to develop [my] organization and build business capacity.