Hip-Hop’s Emerging Faces; 5 New Rappers to Watch in 2012

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Kendrick Lamar


Straight out of Compton, Calif., Kendrick Lamar is one of the few rappers hailing from the West Coast who isn’t gang-affiliated. Instead of gangsta rhymes, Kendrick Lamar uses superior lyricism to tell engaging stories on the mic. His Section 80 mixtape was one of the best albums of 2011. Dr. Dre, Snoop, and The Game have all crowned him as the new king of the West Coast.


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