Dabo Che, executive creative director, Spike DDB, Spike Lee’s ad agency: Facebook and Twitter are kind of my staples. I use them in a lot of different ways. In fact, late last night, I got a pleasant surprise and got united with an old, old best friend. On a professional level, Facebook has sort of superceded what we do from an agency level standpoint. It enables people to connect with us who are curious about Spike DDB or what projects we are working on. It allows that immediacy and that communication to happen at a moment’s notice. Twitter, I have sort of a love-hate relationship with, but I lean towards love. Actually my favorite networking are breakfast and dinner because that’s where I believe real networking happens.
