Much like the Cadillac CTS-V Coupe that stood sentry outside the Atlantic luxury high-rise condominium for Steed Media Group’s and rolling out’s 13th anniversary party, General Motors is in a class all by itself when it comes to the successful advocacy of true inclusion in the workplace and involvement in the community.
So it would make sense that the automotive colossus would partner with rolling out and Garner Circle PR to hosts the pre-Christmas gala in a spectacular setting, with many of the businesspeople in attendance who are beneficiaries of GM’s commitment to promote and do business with African American proprietors.
“When you see GM on the masthead or their brand on the red carpet, it’s not just because. When I think about General Motors and Araba Dowell, I really think about how they made a big outreach, a big push to include all of us. When I think about the Martin Luther King Memorial, there was no company in the world that gave more money than GM,” said Steed Media Group publisher Munson Steed, referencing the $10 million that GM gave — by far the most as well as one of the earliest contributions — to the historic memorial that sits on the National Mall. In addition, GM brand Chevrolet hosted the critically acclaimed “Table of Brotherhood” national tour and forum prior to the official unveiling of the MLK Memorial in October that broached topics related to diversity and King’s monumental contributions to American society.