Superstars Nicki Minaj and Adam Levine of Maroon 5 are launching clothing and accessories via Kmart and Shop Your Way. The two celebrities will be designing and developing their own respective collections. Nicki has been working to launch a clothing line for several months and Levine’s first foray into fashion was back in 2010, when he debuted his line 222. He also released a fragrance.
Nicki said back in 2012 that, “My biggest goal was to make a line that was going to be affordable to my fans and also rich enough in quality that they’ll feel like they’re wearing exactly what I’m wearing.”
Press for the big launch states that the stars will handle “design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles.”
It is unclear as to when the two apparel and accessory lines will officially debut in select Kmarts.
– stereo williams