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Beyoncé vs. Alicia Keys: Who’s the most overexposed diva of 2013?

Coolest endorsement deal?

Beyoncé came into the new year inking a $50 million deal with Pepsi that gave includes commercials and the brand support of the her chosen creative projects. Alicia was named Global Creative Director for BlackBerry; a position is described as designed to “help inspire the future” for a company losing ground to Apple and Android.

Advantage: Beyoncé

 

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