We can’t allow the images of hip-hop and sports icons to have a more profound impact on our community than economic progress. Be knowledgeable of how corporations are investing in and doing business with the hip-hop generation and showcasing partnerships with the hip-hop community. Hold them accountable so that the unemployment rate in our community is reduced.
Beyoncé’s documentary, titled “Life Is But a Dream,” created historic ratings for HBO. It drew 1.8 million viewers, making it the largest audience for an HBO documentary since Nielsen amended its method of measuring ratings in 2004, as reported by The Hollywood Reporter.
This will surely encourage HBO’s commitment to fortify their relationship with African American-owned media outlets African American-owned creative companies. The hip-hop generation must think about the entrepreneurs and individuals who put in the work: making the posters, recording the video cool and marketing the project. These relationships between the hip-hop generation and Fortune 500 companies should be transparent.