Toyota unveils new sporty Corolla 2014

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SANTA MONICA, Calif. — Toyota executives spent two hours prior to the unveiling of the 2014 Corolla with bungee cord-suspended gymnasts, women dancing sideways on a wall of aluminum foil and a floating clear-bottomed pool with Argentinian nymphs sliding and squishing inches over the heads of a puzzled. Then, when the crowd was fully amazed, unveiled its all-new 11th-generation Corolla, the latest iteration of its ubiquitous economical compact.

Even though Toyota executives proclaim that it is the best-selling car of all time, it had lagged in recent years behind the compact design competition.


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Toyota struck back hard with the 2014 edition. Toyota seemed determined to sharpen its image from that of a provider of reliable, affordable and sometimes forgettable machines. This edition includes:

  • A more-courageous, youth-oriented, more-confident Toyota.
  • The 2014 Corolla gains about 4 inches in wheelbase, less than an inch in width and has a more-tapered aspect, with the front and rear sections stretched for a more elegant sweep of line and a more aerodynamic shape.
  • LED low-beam headlights are standard on all models. The LEDs save energy and allow a lower, more tapered front corner for lighter weight, sleeker looks and more-slippery aerodynamics.
  • The CVTi-S is a cornerstone of a new-for-2014 LE Eco model, which also features a new 1.8-liter, 140-horsepower engine with Valvematic, a technology that more closely controls intake valve lift and timing.
  • Inside, the Corolla has been stretched, padded and pulled upscale, with the rear hip point moved back almost three inches.

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Take a look at more photo angles of the 2014 Toyota Corolla


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