Ice Cube, Bun B and DJ Drama arrived in Chicago to search for the coldest MC. The three hip-hop icons took over V Live nightclub on North Milwaukee Avenue Tuesday evening in “search for the coldest.” Sponsored by Coors Light, the coldest is a national contest that showcases up-and-coming MCs from across the country competing for $20,000 and a chance to record on DJ Drama’s label.
This is the third year of the talent competition but the first year that Chicago was added to host the event, adding a little Midwest flavor that brought a diverse group of 20-somethings together rocking to hip-hop and enjoying complimentary Coors Light. The four contestants each got a chance to freestyle and do an original song, judged by Ice Cube Bun B and DJ Drama, and it’s no surprise that a local talent who goes by the name Mr. Hyde won the Chicago leg of the competition.
“It wasn’t favoritism, he [Mr. Hyde] was able to move the crowd,” said Ice cube.
Mr. Hyde now goes on to New York in the Finale.
After the competition, the party started and Bun B lit up the stage with a couple of UGK classics followed by the “cold one” himself Ice Cube getting the crowd hyped with his club banger “We Be Clubbin,’” followed by surprise guest and local legend Twista getting everyone hype with “Slow Jamz.” The night ended with special guest and a member of Kanye’s Good Music Label, Big Sean shutting the place down with his hit, “Mercy.”