Heineken Mural project at the A3C Hip-Hop Festival


The Heineken Mural Project photos

On Saturday, Oct. 5, Atlanta was treated to a multisensory experience that incorporated art, music and ale. During the city’s fourth annual Flux Night that included projections, dance, performances, music, sound, light installations, and a gaggle of street artists who were tasked with the mission to interpret Heineken’s “Open Your World” message and create a one-of-a-kind mural.

Guests watched the artists work live with brews in hand and listened to sounds provided by the legendary DJ Premier and DJ Maseo of De La Soul. Later, they were treated to performances courtesy of Mali Hunter and Groove Chambers of TreeSound Studios as part of the A3C Hip-Hop Festival.

Heineken’s mural artists Chor Boogie of San Francisco, Clogtwo and Inkten of Singapore, Marka27 of Brooklyn, Paperfrank of Atlanta and Anrgy Woebots of Hawaii, ultimately crafted an imaginative piece that included replicas of human skulls, blooms and creatures.

Heineken Mural Project artists
A portion of the completed Heineken Mural
DJ Premier
DJ Premier

Check out more photos from the Heineken Mural project below. -danielle canada

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