Jay Z set to release new fragrance


Music and business mogul, Jay Z, is releasing his very first men’s fragrance just in time for the holidays. The fragrance, GOLD, will make it’s debut at Barney’s New York on November 20th as part of his collaboration with the store, featuring three sizes that will range from $39 to $70. The cologne will be placed on other shelves at 2,000 department stores on Black Friday, November 29th.

Jay’s fragrance came as a collaboration with Ilias Ermenidis, of the world’s second-biggest perfume company, Firmenich.

In the press release, Jay Z’s eau de toilette is described as “a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry.” There’s also a “refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature” and “a rich note crafted with golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality.”

Jay Z joins a long list of black celebs who have launched fragrances. Click below to see which celeb’s fragrance Jay’s may be compared to.

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