First they conquered the headphone market much like the Duke’s attempted to do the frozen orange juice market in the Eddie Murphy movie Trading Places, now Dr. Dre and Jimmy Iovine have Pandora and all the other streaming music services in their sites as they announce that their Beats Music service will debut later this month.
The feature that Beats Music is hoping to set them apart from their competitors is the ‘Right Now’ feature that will let listeners make playlists based upon a person, place, thing, or almost anything you can imagine.
Trent Reznor, leader of rock group, Nine Inch Nails will serve as chief creative officer of the service and recently spoke what sets Beats Music apart from other streaming services:
“My phone knows where I’m at, what I’m up to, what temperature it is,” Reznor said. “It might even start to recognize locations I visit, patterns of motion. What if music could be collected in little parcels and served up to me effortlessly?”
Unlike competitors such as Pandora, Spotify, Rhapsody and others, there will not be a free version of Beats Music. AT&T users will be able to use the service for $10 per month, or up to five users can share the service under the the family plan for $15 per month.
At this time it is unclear if the service will be available for non-AT&T users.