Chevrolet was a proud sponsor of the 29th Stellar Awards, an elite recognition event paying homage to spiritual gifts and talents and the first gospel music awards show in the U.S. to honor gospel music artists, writers and industry professionals for their contributions to the gospel music industry. This partnership with the gospel music television awards program is another example of the automaker’s commitment to recognize artistic prowess much like the partnerships with R&B singer John Legend and filmmaker Spike Lee for the Impala advertising.
Chevy’s corporate sponsorship exemplifies the automaker’s commitment to the African American faith-based community and allows gospel’s inspirational music to be enjoyed worldwide. The automaker’s team of experienced executives have created a way to integrate automotive superiority and community engagement.
Gospel artists Anthony Brown, Donald Lawrence, Lexi and Tasha Cobbs were among those who delivered spirit-filled performances. The Chevrolet Ambassador Dr. Bobby Jones Legends Award was presented to Reverend Maceo L. Woods, pastor of the Christian Tabernacle Church in Chicago.
On the eve of the Stellar Awards, Jocelyn K. Allen, director of GM Grassroots and Diversity Communications, joined chairman Don Jackson of Central City Productions, and Congresswoman Sheila Jackson Lee, winner of the Most Notable Achievement Award, for a photo-op backstage following the Stellar Awards Pre-Show held at the Tennessee Performing Arts Center in Nashville, Tenn. on Friday, Jan. 17, 2014.
The Stellar Awards is the only gospel music television awards program syndicated in over 140 markets nationwide.
(Photo Credit: Karen Carter Richards)