50 Cent checks Kanye: ‘It’s not something that just happens’

50 Cent keep moving

Kanye West has been vocal about his frustration with the high-end fashion industry and its dismissal of his designs. The hip-hop star has been attempting to make a mark in the fashion world, and in several interviews he’s stated that he feels that he’s not taken seriously. In a recent interview with XXL, fellow rapper 50 Cent spoke about West’s frustrations. In 50’s opinion, Kanye needs to be patient and understand that his name will only get him so far.

“In Kanye’s case, wanting to be a part of high-end fashion, that’s a process,” 50 Cent said. “It’s not something that just happens. It’s like — they’re not gonna allow you to tomorrow wake up, say ‘This idea, that idea. This idea and I’m in and I’m hot.’ ”

Speaking more about fashion, 50 said that noticing the way the hip-hop audience’s approach to fashion has changed would behoove the fashion industry.

“It’s a shift in the way the actual audience is hanging. Now they’re into high-end clothing,” he said. “They’re wearing European-cut clothing. And as clothes got tighter and tighter and tighter they start buying designer clothing that’s — the person probably wouldn’t want to see them in their clothes. But they don’t realize how much influence pop culture actually has.”

“Just look at the major car companies,” 50 said. “Look at Ferrari, Bentley, Rolls-Royce, Lamborghini. Those car companies, when’s the last time you saw a commercial for them? They don’t have to if they’re in our music [videos]. And we’re not sending them a bill for it. You see what I’m saying?”

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