It takes a huge helping of courage and a lipstick tube of faith to do what Melissa Butler has done. Butler took her passion for color and cosmetics and created The Lip Bar, an electrifying and “intoxicating” line of unconventional colored lipsticks.
The Detroit native is no novice in the world of business; she has a background in finance and successfully launched her product line within one year. For Butler, The Lip Bar isn’t just about cosmetics, it’s about inspiring women to take chances and empowering women to be bold and beautiful.
“Through our highly pigmented lipsticks, we aim to encourage self-expression through beauty. Our aim is to color outside the lines, in other words create colors that are shunned and nonexistent in the mass market,” she says.
This fierce entrepreneur with a bright future was recently named one of the 30 under 30 by Refinery 29.
This self-proclaimed lip mixologist is not stopping at e-commerce, Butler has a vision for a mobile truck and is presently raising money.
“[The] mobile cosmetics truck that will serve as the official mobile location for [New York] city-dwelling fashionistas and naturalistas to sit down at the bar, try some lip colors, and leave with an organically-infused piece of beauty,” says Butler.
The Lip Bar lipsticks are made of natural ingredients, enriched with shea butter, avocado and coconut oils and are cruelty-free. If you want to get “drunk in love” with these lip cocktails or to find out more information, click here.