Black millionaire: Highest paid NBA endorsers

Kobe Bryant

2. Kobe Bryant: $33 million

Despite an injury-marred 2013 and 2014, Bryant remains arguably the league’s most popular player and/or villain and was voted onto the NBA All-Star starting team despite not playing at all this year, save for a few games.

Kobe has endorsements with Nike, Coca-Cola, Panini, Lenovo and Smart Car.


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