Dr. Danielle Robinson, director of alcohol policy and reputation management for Diageo North America, understands the importance of making sure a company remains in touch with its community. Diageo is the world’s foremost distributor of alcoholic beverages, and Robinson is an integral part of what keeps the brand connected to the people — and what keeps the people connected to the brand. She’s worked to help the company maintain diversity initiatives and has more than 21 years of experience in domestic and global human resources. A graduate of Rutgers University, Dr. Robinson has worked in the consumer goods, entertainment and pharmaceutical industries over the course of her career.
With Diageo, she is a crusader for corporate and community synergy.
“I make sure that we have an exemplary reputation in our local communities where we live, operate and work,” Robinson says. “And [I have] to make sure we have people using our products in a responsible way.”
For Robinson, an open conduit of communication is the only way to effectively manage any brand.
“It’s important to engage the community where we live and work because they are the consumers of our brand,” explains Dr. Robinson. “We influence their consuming decisions.”
Robinson has served as board member of the Black Executive Exchange Program through the National Urban League, and she’s also been a member of the Connecticut Jackie Robinson selection committee. Currently, she serves on the Society for Human Resource Management’s Diversity Standards Advisory Council. Giving back is just a part of who she is.
“What I love most about my job at Diageo is that I get to touch and interact with consumers every day,” she says. “And I get to impact the community in a positive way and improve the lives of those around us.”