Kendrick Lamar bringing short film, ‘m.A.A.d’ to Sundance NEXT Fest


I was on the train recently and some guy said, “man, Kendrick can’t keep playing all these shows performing songs from his first album still two years later.”

And why not? It’s quality.

There’s been talk that Kendrick Lamar is currently working on his sophomore compilation, which very well might be true, but it seems he’s been hard at work on the filmmaking side of things. He’s premiering a 14 minute film, “m.A.A.d,” inspired by his first album, Good Kid, M.A.A.D City. The short film will be released at Sundance NEXT Fest, a new festival series celebrating the intersection of music and film. Presented by the Sundance Institute, the festival takes place Aug. 7-10 in Los Angeles.

Lamar’s film, co-directed by Kahlil Joseph, will make it’s debut at The Ace Hotel on Aug. 9. Joseph has already worked with Lamar on the visual elements that accompanied his set during the Yeezus tour, and for “m.A.A.d.” He enlisted a cast from the streets of Los Angeles to properly represent the story. According to Fader, the film is described as a “a kaleidoscope of storylines and ideas that defy typical categorization to explore new languages and new forms.” It features a “fresh-faced cast plucked from L.A. corners.”

A panel discussion with Lamar and Joseph will follow the film’s premier, along with a performance from Tinashe.

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