Heineken is always at the forefront of branding and partnered with Team Epiphany once again for their highly-touted Friends + Family series. Building on the tremendous buzz the campaign got back in 2013, the Friends + Family program returned this year and this weekend hosted the Friends + Family BBQ at the W Hotel in New York City.
With beautiful people and the sounds of DJ Clark Kent on the ones and twos, the Friends + Family BBQ took place at the downtown W, and proved once again that Heineken knows how to throw a party. The Friends + Family campaign effectively features the brand amongst influential multi-cultural beer drinkers in major markets across the United States. On the fifth floor of the W, Team Epiphany hosted the soiree, as everyone in attendance enjoyed food, music and the iconic beer in abundance.
With hosts like model/TV personality Angela Simmons and creative director Va$htie Kola, the campaign has been tremendously successful in bringing a sophisticated urban experience to consumers.
Friends + Family features events throughout the summer and into the end of the year; and partners with the W Hotels in New York City, Atlanta, Chicago, Washington DC, the Le Meridien in Philadelphia, and St. Regis in Houston.