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Ford joins forces with PBS for season 2 of ‘Finding Your Roots’ with Henry Louis Gates Jr.


Ford supports second season of “Finding Your Roots” with Henry Louis Gates Jr. on PBS

It’s that time of year again, where small screen networks clamor to debut their new shows, in hopes of landing this season’s top spot. And while we can expect new comedies from ABC, a series of vampire lovers, queens and superheros from the CW and the drama NBC is known to deliver, one show in particular will allow viewers to dive deep into the heritage and ancestries of today’s leading entertainers, athletes, chefs and media personalities, including hip-hop superstar Nas and author Stephen King.

Each segment will highlight three celebrity trailblazers, bound together by an intimate, sometimes hidden link. With the help of a team of genealogists, Gates travels thousands of years into the past to discover the origins of today’s game changers.

Ford Motor Company has joined forces with PBS  to engage viewers throughout each hour-long episode with several social media platforms, including an original digital content series.

“This is one of the most fascinating ways history is uncovered, a true example of the significance our past plays in where we are today,” said Shawn Thompson, manager, Ford Multicultural Marketing. “The role Professor Gates is undertaking to show how all Americans are connected is something we — as a company — can stand by. Ford is thrilled to be a part of this project,” Thompson continued.

In addition, each episode will feature a 30-second spot, taking a look back at the history of Henry Ford and the vision that birthed the family-owned company.

Catch the debut of season two of “Finding Your Roots” with Henry Louis Gates Jr., on Tuesday, Sept. 23 at 8 p.m. ET, kicking off with rap great Nas.

Will you be watching?! – ruthie hawkins/@ruubabie