The L’Oreal ambassadors posed for the new and exclusive lipstick collection campaign, Pure Reds, named after former “Gossip Girl” actress Blake Lively and Eva Longoria, wearing all-white, drawing emphasis to their perfect red pouts. The collection, which features 265 shades, was created to suit a variety of hair colors and skin tones for each and every woman desiring to channel their inner sex kitten.
‘There is most definitely a perfect red for everyone, and if you apply one tone and feel conscious and aware of it, then it’s not the one for you,’ says makeup artist Lynsey Alexander.
With hundreds of shades available to the public, we sincerely hope that this campaign is more of a hit than a miss. Will you be purchasing a shade?
For more photos of L’Oreal’s beautiful ambassadors, hit the flip. –ruthie hawkins/@ruubabie