Hargrove, a commercial and fitness model for Under Armour, is expanding her brand into the world of beauty and fashion. She refutes the idea that female athletes are not feminine. Hargrove believes that Strength IS Beauty and she’s determined to show the world that a woman can be strong and beautiful simultaneously.
Her ”Strength IS Beauty Project” encourages and motivates strong women from all backgrounds and cultures, especially the female athlete, to embrace the idea that they are beautiful inside and out. The goal is to create an environment where the strength and physique of an athlete can be appreciated as beautiful.