50 Cent shares his thoughts on Kanye West’s fashion industry struggles


Rapper 50 Cent was on hand at the Century 21 in downtown New York to promote his charity single “Century Love.” The song was recorded to raise funds for Tuesday’s Children, an organization that supports programs and services for families of 9/11 victims. The hip-hop mogul was asked about his peer, Kanye West, and West’s complaints about the fashion industry and its resistance to his designing ambitions.

“[Individuals] who have been passionate about [fashion] for a very long time and worked to get to where they are are not prone to just letting people come in and just turning into a big deal,” 50 told Fashionista.

“When you come from a genre of music and into film, you have talent that has been bumped around,” he explains. “There are really talented people [already in the business] and it kind of irks them that the person whose been receiving the opportunity — that they really want and have been working, preparing for it for a long time — just comes out of somewhere else.”

50 has said before that West can’t feel entitled to fashion success.

“In Kanye’s case, wanting to be a part of high-end fashion, that’s a process,” he said in an interview with XXL at the start of the year. “It’s not something that just happens. It’s like —they’re not gonna allow you to tomorrow wake up and say, ‘This idea, that idea. This idea and I’m in and I’m hot.'”

50 collaborated with Mark Ecko in the early 2000s on his G-Unit clothing brand, and he claims that he could make another run at fashion.

“Maybe I’ll go back into something that’s a little more niche and not so mass for the clothing,” he says. “I think it’s interesting when you make wild choices and I have people who are supportive because they are actually into those ideas, instead of with trend cool.”

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