NeNe Leakes lands on Kim Kardashian: Hollywood app

Kim Kardashian and NeNe Leakes 2

Nene Leakes has been added to the hugely successful Kim Kardashian: Hollywood app

NeNe Leakes, “Real Housewives of Atlanta” star, is now an avatar on a seriously popular app. She can be seen in the new update for the Kim Kardashian: Hollywood app along with a couple of other new characters.


Kim Kardashian, 34, announced the addition on Instagram saying: “Look who joined Kim Kardashian Hollywood!!!! None other than @NeNeLeakes.”


Kim Kardashian and NeNe Leakes

The reality starlets have been buddies since Leakes, 47, launched her shoes on Kardashian’s web boutique: shoedazzle.com.

NeNe Leakes Launches the ‘Nethia’ Shoe for ShoeDazzle

The description on the app worth nearly $85 million reads: ‘Say hello to Kim’s glam squad – makeup artist Mario Dedivanovic and hairstylist Jen Atkin! Reality star and actress NeNe Leakes also joins the fun!’


According to Business Insider, The choose-your-own-adventure-style game allows users to go on photo shoots, dates, and rub elbows with Hollywood elite in order to climb the ranks and become an A-list celebrity. As of March 2015, it had 28 million downloads and 11 billion minutes of play since it launched last summer.

In an interview with AdWeek, Kardashian says the “accidental” reason the app is so successful is due to her trip to Mexico the date of the launch. “Something that really worked in the game that was kind of an accident are the updates. [For example], your character can go on vacation to Mexico, and that’s one of the places that I go all the time.

“I actually didn’t know the date of the launch, but I happened to be going to Mexico on the same day. Once I started posting pictures through Instagram that I was in Mexico, everyone was playing along [and saying], “I just updated my game, and I’m in Mexico with you.” They would literally get a bikini like the one I had Instagrammed in a photo. People thought we were doing that on purpose and that it was planned, and it wasn’t. We realized that it worked so well because we are in such good communication—myself and the Glu team—to make updates in real time. I try to tell them as far in advance of when I know I have a trip planned, and we try to get as many lifelike things that I’m actually doing to really happen in the game so you can play along with my real life.”

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