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April Love hosts ‘A Brand New You Personal Branding Symposium’

april love

Photo credit: Drexina Nelson for Drexina Nelson Photography

What are the business reasons to attend your conference?
A Brand New You Personal Branding Symposium [hosted by April Love] was created as a means for established and up-and-coming professionals to learn how to identify, develop and maintain a sustainable personal brand from some of the industry’s elite. Attendees can expect a unique curriculum and an interactive group environment designed to generate innovative thinking that will provide the necessary tools and knowledge to turn their strengths and passions into revenue.
What should young professionals bring with them to your event?
Pack your passion and grab a pad and pen! The main thing they should bring is a willingness to learn. Tangibles items include: A journal, a list of questions specific to their brand and business cards.
How do young professional fail themselves when they do not attend additional personal and professional development seminars and conferences like yours?
Young professionals cripple themselves when they fail to take advantage of opportunities like this to equip themselves with the necessary tools and insight needed to make them stand out in the crowd. Young professionals have to look at themselves as a brand and begin to strategically development their brand mission for success. Events like A BRAND NEW YOU are designed to show attendees how to crack that code and position themselves in the most favorable light possible.
Describe the value of networking at a conference and your networking style.
I am a firm believer that your network is your net worth. I pride myself on maximizing every moment when I am in a conference setting. I set an attainable goal of mixing and mingling with a certain amount of people and I actually follow up post-conference in an effort ascertain if there is any synergy there for future opportunities. I also like to research prior to arrival, I want to know who the panelists or participants are and then make lists of individuals I desire to connect with.
What business books are you reading? What top two do you recommend.
 I am presently reading Napoleon Hill’s Think and Grow Rich for probably the 10th time and I have new revelations every time I read it. I am convinced that this book is the blue print to success in any area of business. Don Miguel Ruiz’s The Four Agreements is required reading my staff, this book is small but extremely powerful. Other standouts on my bookshelf are Dale Carnegie’s How to Win Friends and Influence People, Stephen Covey’s The 7 Habits of Highly Effective People and a recent jewel I found is Sheryl Sandberg’s Lean In: Women, Work and the Will to Lead.
Who  are you mentors and how did you select?
 I have been blessed with some amazing mentors in the areas of professional and spiritual development throughout my career.
My mentors are a combination of colleagues, clients, friends, spiritual leaders and supporters. My goal in life is to learn something new from someone every day.
One of my mentors, Lisa Washington, is actually one of the featured panelists for A BRAND NEW YOU, she is not only a professional life coach but a consistent fixture in my life offering daily guidance as I navigate through my own personal brand mission journey.
What role models helped you identify your brand identity?
My role models include women in the public relations and entertainment industry that have gone before me such as Terrie Wiliams, Marvet Britto, Patti Webster, Lynn Jeter, LaRonda Sutton,  Mara Brock Akil, Dr. Holly Carter, Pat Tobin, Ava Duvernay, Shonda Rhimes and yes … Oprah! I pay homage to these women and others like them by staying focused and disciplined in the pursuit of my goals.
Describe April Love from a professional perspective.
 I am a public relations executive, brand strategist, personal brand coach and thought leader.
Describe your professional brand.
The Ask April Love brand encompasses public relations, brand strategy, influencer marketing and personal brand development.
Share your favorite two quotes you live by.
 There are no secrets to success. It is the result of preparation, hard work, and learning from failure. –Colin Powell
 I define joy as a sustained sense of well-being and internal peace — a connection to what matters. –Oprah Winfrey