Earlier this week, both parties agreed on a two-year deal that will have the NFL providing Twitter with more behind-the-scenes content, breaking news, game recaps, highlights, and video clips both during the season and in the off-season.
“There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform,” says Vishal Shah, NFL’s VP of media strategy and business development.
Twitter exec Glenn Brown couldn’t agree more and says fans will get more of the NFL info they desire.
“Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before,” Brown says.
Having Twitter on board is just one component of the NFL’s plan on growing their position as America’s most popular sport. Late last year the league also struck similar partnerships with both Facebook and YouTube.