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College scholarship inspired by Kendrick Lamar’s ‘Alright’

Kendrick Lamar

Photo by Christian San Jose for Top Dawg Entertainment

Kendrick Lamar’s hit song “Alright” has taken on quite the life of its own.

In addition to being used as a protest anthem, the song has also recently been the inspiration behind a new college scholarship.

Philadelphia based hip hop collective OogeeWoogee recently created the “Be Alright” scholarship after the rapper visited New Jersey high school teacher Brian T. Mooney, whose blog about utilizing Lamar’s critically acclaimed album, To Pimp A Butterfly,  in his lesson plans at High Tech high school went viral.

“We always wanted to create a hip hop inspired scholarship,” said OogeeWoogee’s content director Wilkine Brutus. “‘Alright’ came at the right time and the visit to the high school gave us a concrete idea of what we wanted.”

Employing an interactive approach to select the scholarship winner, interested students have to submit a 2-3 minute video about positive attributes of hip hop via poetry, rap, or visual art. The entry with the most “likes” and “shares” on OogreeWoogee’s Facebook page will be deemed the winner.

The winning student will receive $1,500 towards college tuition and books.

OogeeWoogee also disclosed plans to take the scholarship nationwide in the near future.