Although photographer Eric Ganison is quite busy with his modeling agency, magazine and fashion line, he still finds time to encourage models who are getting into the business.
How do you select your models?
When selecting models for the Apeel Collection underwear line and Ultimate Apeel magazine, I look for a number of different factors, such as: study the look and physique of the model, body proportions, skin condition, and profiles of the model. I interview each model to get some idea of their commitment. I only like working with models [who] have a natural sales approach about themselves. Personally, I think it makes shooting the product much easier. At the end of the day, it is all about the model being able to sell the product and bring it to life.
What inspires your underwear and swimwear designs?
Today, men are more conscious and vocal about their look. Having comfortable underwear that guys will look and feel sexy when wearing them is what they demand. The fun part is that it brings out their alter ego of sex Apeel.
What makes a great photo shoot?
This is always a challenge. It is always best when the entire production team; photographer, model, stylist, makeup artist and hair stylist stay focused on the goal. While each team member brings their own personality, we all need to be open-minded to the creative process.
What advice would you give someone who desires to be a model?
It is absolutely critical to research the industry and understand where you fit in the modeling world. Example: If you are a male and stand 5-foot-8, chances are you will not be asked to walk the runway. However, ad campaigns, commercials, fitness, acting are more inclusive and hold countless opportunities. It is so important to be open-minded and flexible to change. Models must be comfortable [with] the fact that a client or agency may want to alter your look that they feel may better compliment you in the industry. Perhaps it can be something as simple as being the vision for the client’s brand. It is important to be patient and continue to market yourself in the industry. Every model will not grace the pages of Men’s Health or Ultimate Apeel magazines nor land a underwear ad campaign for Apeel Collection or Calvin Klein underwear as their initial opportunity. It is imperative that the model continue to be assertive. Shooting with great photographers to continue building your book is a must. One must understand that to some degree you will have to invest in yourself. Just because you have a handsome face and eight-pack abs, [not] every photographer is going to shoot you for free.
What does success look like for you?
Success through my eyes would be having a number of brick-and-mortar stores in Dallas, Miami, and L.A. for the Apeel Collection. It is also necessary to have the Apeel Collection brand in the major department stores like Macy’s and Dillard’s, etc.
Why did you create Ultimate Apeel magazine?
I created Ultimate Apeel magazine because I wanted to feature some of the sexiest men around the world. Highlighting the male anatomy through photography is art at its best.