Tru Def is a new talent out of Dallas, Texas. This has been one heck of a year for Tru Def, starting when he decided to head to SXSW and found himself spitting raps for Ty Dolla $ign in Ty’s freestyle contest. Next, Tru Def was spotted free styling in Ty Dolla $ign’s documentary, which was featured on World Star Hip Hop.
The Law of Attraction was definitely shining on Tru Def. Following the freestyle session with Ty Dolla $ign, Pepsi producers invited him to shoot a Pepsi commercial for their “Out of the Blue” campaign. Also, shortly after the festival, Tru Def was tapped on the shoulder by Bud Light to participate in their #WhateverUSA campaign. Lil Jon, Snoop Dogg and Diplo were all part of the campaign. At the very moment when Tru Def hit the stage after being brought up by Lil Jon, Tru knew that was a defining moment.
Tru Def recently took a very successful road trip to New Orleans to rock the house for an anxious crowd. After returning home to Dallas, he was in his car when the he was struck by another car at a stop light. While the accident was major, he didn’t let it hold him back. Tru Def’s manager said, “If a setback or tragedy doesn’t kill him, it only makes him stronger and more determined.”
Keeping on his productive path, Tru Def and his manager headed to New York where he met Jay-Z.
Support Tru Def and his upcoming ventures and performances at TruSociety Music. Check out more pics from Tru Def’s visit to New York after the break.