COOGI celebrates the legacy of Biggie with relaunch at PURE Atlanta

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Lil Scrappy poses with Lizzie Pure, owner of PURE Atlanta; and Willie Esco of COOGI (Photo credit: Steed Media Service via Photos by Nadia)

COOGI brand partnered with PURE Atlanta and One Grand Gallery for Ready 2 Die, a tribute to the legacy of the Notorious BIG and the relaunch of COOGI on Thursday, Oct 22.

Lizzie PURE, owner of PURE Atlanta, said the collaboration was perfect for the store because of its longtime affiliation with hip-hop.

“I’m a hip-hop enthusiast and PURE has always supported the hip hop community. Doing this event with COOGI allowed us to be a part of the brands relaunch and I loved the idea of connecting with the art community,” Lizzie Pure says.

The event consisted of selected pieces of art honoring the late Notorious BIG on display at PURE. Several guests purchased artwork, which was managed by One Grand Gallery.

Ready 2 Die welcomed an eclectic mix of Atlanta’s art, fashion and hip-hop community. Guests included “Love & Hip Hop Atlanta’s” Lil Scrappy, C Bone, Premadonna of Waist Gang Society, celebrity stylist and art enthusiast Renaldo Nehemiah, super producer Bryan-Michael Cox and many more.

Guests enjoyed COOGI inspired strawberries and PURE cupcakes from Black Diamond Edibles and were serenaded by a live brand playing various interpretations of trap music.

For more information on PURE Atlanta, follow @pureatlanta and @lizziepure.

To learn more about the relaunch of COOGI and Ready 2 Die, follow @coogibrand.

Rolling Out
Rolling Out

I aim a razor sharp, panoramic lens on popular culture and dissect it for our network of curious, aspirational, savvy and eccentric enthusiasts. I have the strength of an eagle and soul of a phoenix. #IAmRollingOut.



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