Tareia Williams utilized education to become a go-to sports publicist. She began learning about the PR industry at Clark Atlanta University, receiving a bachelor’s degree in mass media communications, with a concentration in public relations. During that time, she also received real-world training from internships and mentors.
All of her studying paid off. Williams is now employed at Turner Sports as a senior publicist, where she in-creases brand awareness for some of the world’s largest sports brands, such as NBA Digital, NCAA Digital and professional golf.
“Additionally, I work with Turner Sports’ roster of award-winning talent to secure publicity opportunities promoting their broadcast work on TNT, TBS, truTV and NBA TV,” she says.
The PR pro says that though she has prospered in her career, it is important that she pass on the knowledge she’s gained in her profession. That’s why she created PoweR, a vigorous PR boot camp for Clark Atlanta stu-dents.
“As women in positions of power, it is important to take the time to pull up others,” Williams says. “I wouldn’t be where I am today if it wasn’t for someone that saw my potential and took the time to groom me and give me an opportunity, and for that I’m grateful and try to do the same with others. It’s all about spreading that #blackgirlmagic.”
Williams, who has over 10 years of PR experience un-der her belt, gave us a glimpse into the jewels she drops to her protégés.“Start building your brand now. You want to be seen as the best in your ﬁeld — start mapping out how you can achieve that. Also, take advantage of networking,” she urges. “Additionally, think unconventionally. There are many tools and more opportunities than I had when I ﬁrst started, so take advantage of them.”