Polow Da Don’s artist Vega aligns with feminist culture through music

Vega
Veronica Vega (Photo credit: DJELOVESON)

Today’s young women are becoming bosses at a rapid rate, so fast, in fact, that they are eclipsing the males they were once groomed to marry. Instead of looking to a man for their livelihood, many of them are creating legacies of their own, earning well over six figures while maintaining their sex appeal and redefining their femininity.  A shift has been happening but there has been no voice to champion this new ideal of womanhood; enter Veronica Vega.

After her controversial single “Pay Me” where Vega cleverly suggests her time is equal to money, she returns with “I Belong” with lyrics like “I’m a provider, I do everything for my family …. n—– don’t love me, cause I belong to the money.”

Vega’s lyrics mirror the attitude of the new “fempreneur” aka female hustler; with money as the primary goal, she competes with the boys for the paper, but not necessarily for their hearts. She isn’t emotional and doesn’t fantasize about the two kids and a dog, white picket fence fairy tale that has been sold to women since the beginning of time. Instead, she’s learned from the heartache of her feminine ancestors that the antidote to a broken heart is not finding another Prince Charming, but instead getting enough money and success on her own to defy gender lines and be crowned king.

Today’s woman may not know her way around the kitchen but she can add assets via her portfolio and business sense all while keeping a man chasing her in the bedroom. If he does catch her, it’s only because she allowed him to and perhaps she is entertained for the moment by his antics, i.e., Drake’s “Back to Back” lyrics, “shout-out to all my boss chicks wifin’ n—as.”

Vega’s music turns up the volume for today’s hustling chick who skillfully plays the boys’ game, with the advantage of a woman’s intuition, while looking good enough to be his weakness. Like the females before her who took the initiative to flip the script on the game, Vega prides herself on giving a candid voice to women in a genre that forces most females to cater to the whims of the male consumer, instead of speaking her truth.

Veronica Vega (photo credit DJELOVESON)
Photo credit: DJELOVESON

 

Christal Jordan
Christal Jordan

The principal behind Enchanted Branding & PR, a premier entertainment agency based in Atlanta. She also is a media trainer/ consultant and pop culture analyst. Self-proclaimed feminist and equestrian-in-training. You can see more of Christal on her website http:musiclivelifeshow.com



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