Calvin Klein debuts it’s #mycalvins 2016 spring campaign, with stars Kendall Jenner, Grammy nominee Kendrick Lamar, hip-hop artist Fetty Wap, and international pop star Justin Bieber all showing some sexy skin in the name of fashion.
— Kendall Jenner (@KendallJenner) January 26, 2016
In a new ad shared via Twitter, Jenner, 19, bared her slim waist in a pair of basic briefs. “I dream in #mycalvins,” the ad reads. Meanwhile, Lamar poses in front of an ordinary mirror, while staring mysteriously into the distance. “I reflect in #mycalvins,” the image is captioned. In addition to subtle sex appeal, the campaign’s aim is to inspire viewers to push their daily actions beyond scrolling their iPhone screens.
“This campaign moves from the passive, solo moment of the static selfie to live action, supporting the concept that the movement and moments of life are what creates its sensuality and sexiness,” reads the campaign announcement. “The campaign images are intimate and authentic, taking the long view past the famous faces in them to find the shared human truth at the heart of a generation that prides itself on its purpose and ambition.”
To view more ads from musician like FKA Twigs, Joey BADASS, and more, check out the gallery below. And tell us, are you feeling CK’s new campaign? Sound off in the comment section below.