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Dwayne Johnson inspires greatness, launches Project Rock

Dwayne Johnson challenges you to reach for greatness. On Friday, March 3, the former WWE wrestler and actor announced Project Rock, a motivational lifestyle brand designed to help people everywhere achieve their goals.

“Here we go world: #ProjectRock is officially launched… #ProjectRock is an ideal. A commitment. We’re all a project, a work in progress and we all share one common goal: working hard to get better daily (a few cuss words here and there;) and chasing greatness. You all have the strength to chase your greatness and now I provide you with the tools. First up from #ProjectRock is THE bag. Not just any bag, but after 18 months of engineering and innovation with my @UnderArmour partners – and most importantly, me carrying and using this bag all over the world, I deliver to you the #GBOAT: The greatest bag of all time. I love it and so will you. It’s a strict limited edition so once they’re gone, they’re gone. Enjoy, give me your feedback and keep chasin’ your greatness. LINK IS IN MY BIO. #ProjectRock #GBOAT 100,” said Johnson via Instagram.

“We are thrilled to break new ground with Project Rock and can’t wait to continue to change the game with even more upcoming launches and collaborations, ” added Dany Garcia, Johnson’s longtime manager and founder of The Garcia Companies in a statement.

Kicking off with the release of two limited-edition bags created in partnership with Under Armour, both totes are tough, durable, and contain enough pockets to transport everything needed to tackle any task: from the gym, to school, to work and more. Earlier this week, Johnson gave social media users a sneak peek of the bags, in hopes that consumers will not only see the highly-functional Project Rock bags as practical for everyday use, but as the ultimate resource to get after their goals.

“Under Armour is all about empowering athletes and helping them achieve their goals,” said Todd Montesano, SVP of Strategic Partnerships and Entertainment at Under Armour. “Whether that means being named MVP or completing your first 5K, Under Armour develops the world’s most innovative gear to help you get there and we are proud to partner with Dwayne and Project Rock to help his fans be their best.”

The limited edition bags are available for purchase beginning today at Will you be buying?