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Willow Smith named Chanel’s new brand ‘ambassadress’

Photo credit: @gweelos/Instagram

Photo credit: @gweelos – Instagram

We see you, Willow.

Just weeks after her big brother, Jaden Smith, 17, made headlines for landing a slot in a gender-bending campaign for Louis Vuitton’s “Series 4” spring-summer 2016 collection, Willow Smith has been dubbed Chanel’s new “ambassadress.”

Handpicked by Karl Lagerfeld,  the 15-year-old daughter of Will and Jada Pinkett Smith has earned some major bragging rights. Chanel announced the big news in a statement: “The young singer, songwriter, actress and trendsetter has been wearing CHANEL for public appearances since 2013 and her first encounter with Karl Lagerfeld was in 2014 when he photographed her for the American magazine V. She was notably present at the CHANEL Fall-Winter 2016/17 Ready-to-Wear show presented this morning at the Grand Palais.”

Meanwhile, Smith echoed the announcement after sitting front row at the French fashion house’s fall 2016 ready-to-wear presentation with mom Jada Pinkett Smith, writing via Instagram, “Thank you Karl Lagerfeld and the entire team at Chanel for expanding the perceptions of ‘beauty’ by picking me to be the new Chanel ambassador,” she captioned an Instagram photo of herself and the white-haired German. “I am honored.”

Smith joins Chanel’s cool-girl gang made up of Kristen Stewart, Lily-Rose Depp, Cara Delevingne and Julianne Moore. And while there’s no word on when the teen’s first campaign will drop, we’ve got high hopes for the rising fashion icon. In the meantime, check out some of her best fashion snaps below.


  1. cupcake333 on March 10, 2016 at 8:33 am

    is it just me or does this girl look just like twins with rehianna? identical they are grooming well

    • Victor Cruz on March 10, 2016 at 11:11 am

      Verdade se parecem.
      @Rihanna deve ser uma grande inspiração pra ela.