Comedienne and co-host of “The View” can now add the title of marijuana entrepreneur to her name. Goldberg announced that she is entering the medical marijuana business on behalf of women. The star has given her name and funding to a line of marijuana infused products for women who suffer from menstrual cramps. The line is called Whoopi & Maya and it includes a balm, a tincture, sipping chocolate, and a bath soak.
Goldberg stated, “For me, I feel like if you don’t want to get high high, this is a product specifically just to get rid of discomfort…Smoking a joint is fine, but most people can’t smoke a joint and go to work. This, you can put it in your purse. You can put the rub on your lower stomach and lower back at work, and then when you get home you can get in the tub for a soak or make tea, and it allows you to continue to work throughout the day.”
Goldberg is working with partner Maya Elisabeth, who is the founder of Om Edibles, an all female-run medical-marijuana cannabis company in California. Goldberg now joins a list of other entertainers in the legal marijuana business that includes Willie Nelson, Snoop Dog and the family of reggae legend Bob Marley. The products can only be sold in California and the patient must have a medical marijuana ID in order to purchase. The legal marijuana trade is one of the fastest growing businesses in the country with estimated profits increasing annually by 31%, with a national market worth of $5.7 billion, according to business research firms.
Goldberg is also involved in the business to break what is being called the “grass-ceiling,” which has seen limitations for minorities in legal marijuana business. The state of California is currently seeking to pass a referendum legalizing the recreational use of marijuana. It is estimated that by the year 2020 the growth of the legal marijuana industry will jump to $22.8 billion.