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Gay pastor faked homophobic cake message from Whole Foods

Jordan Brown (Twitter/ @pasjordanbrown)

Jordan Brown (Photo credit: Twitter – @pasjordanbrown)

An openly gay pastor who sued Whole Foods last month is now dropping his lawsuit against the giant grocery chain.

Jordan Brown claimed that when he went to pick up a cake at a local Whole Foods, a homophobic message was written on the cake. The words on the cake were supposed to read “Love Wins” but Brown says the cake read “Love Wins F-G.”

Brown has now come clean and admitted that he made the entire incident up.

Brown released the following statement:

“I was wrong to pursue this matter and use the media to perpetuate this story. I want to apologize to Whole Foods and its team members for questioning the company’s commitment to its values, and especially the bakery associate who I understand was put in a terrible position because of my actions.”

The statement from Brown saved him from a costly countersuit lodged by Whole Foods for $100,000 claiming fraud.  After Brown released his statement, Whole Foods released the following statement:

“We’re very pleased that the truth has come to light. Given Mr. Brown’s apology and public admission that his story was a complete fabrication, we see no reason to move forward with our counter suit to defend the integrity of our brand and team members.”

Brown attempted to use social media to bring attention to the homophobic hoax. He uploaded a YouTube video that showed him with the cake in his car and making claims that the workers at Whole Foods put the slur on his cake. In response, Whole Foods released security footage that showed Brown picking up the cake and paying for it at the register.

In addition, Brown has issued an apology to his church and to the LGBT community in Austin, Texas, for “diverting attention from the real issues.”

Brown has since shut down his Facebook and Twitter accounts.


  1. FuZ on May 17, 2016 at 1:21 pm

    That helped nothing. Made yourself look like a lyin fool.

  2. shellyTheGreat on May 18, 2016 at 9:07 am

    i knew he was lying. whole foods has a lot of integrity…they don’t really hire sketchy people. i don’t think they’d have someone who would do that working there.

    • guest on May 18, 2016 at 11:02 am

      He shoulda went to Walmart, no one would’ve questioned him.

      • shellyTheGreat on May 18, 2016 at 5:12 pm

        lmbo, i was about to say the same thing, that he should have went to a grocery store with less credibility.

  3. Not about that life on May 19, 2016 at 12:29 pm

    Since he’s looking for attention, I would give him all the attention he’s looking for in the form of a defamation suit.

  4. 5Arete23 on May 19, 2016 at 7:44 pm

    I wonder how often this sort of thing happens when there is no proof one way or the other.