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Oprah makes move to capitalize off Beyoncé’s ‘Lemonade’

Photo Credit: Oprah's Instagram (@oprah)

Photo Credit: Instagram – @oprah

Beyoncé powered her way back to the top of the charts and into a national conversation about infidelity last month when she released her hit album Lemonade to the world. And with fans still clamoring over the album and her revelation that Jay Z cheated on her, Bey is definitely one hot commodity right now. And according to news reports, that’s exactly why billionaire mogul Oprah Winfrey is using her business savvy to take advantage of the moment and release her own line of lemonade.

According to media reports, Oprah recently made the decision to expand the merchandising rights of her personal “Oprah” brand to include a number of new items, including coconut water, bottled water, and energy drinks. But the most noteworthy new inclusion to the brand is lemonade, which many are assuming was added on to bank off the current popularity of all things lemonade-themed thanks to Bey’s new album.

The reports claim that it’s no coincidence that Oprah is launching her own lemonade, especially since she allegedly just filed the documents to expand her merchandising rights a few weeks ago, which was shortly after Bey dropped her critically-acclaimed album.

There’s no official release date for Oprah’s lemonade line, but this isn’t the first time that Oprah has released a major beverage under her personal brand. Back in 2014, Oprah announced a major partnership with Starbucks CEO Howard Schultz and revealed that she was launching her own line of chai teas with the coffee company. The tea is sold at both Starbucks and Teavana locations and immediately became a hit with coffee and tea fans across the nation.

Proceeds from Oprah’s chai tea line go towards her philanthropic ventures, including the Oprah Winfrey Leadership Academy for Girls. So we expect Oprah’s new lemonade line to be a major hit as well and we expect her to use some of the sales money to continue benefitting her charitable efforts.