After producing shows on networks such as OWN, USA, TV One and WETv, millennial Diamonde Williamson became determined to create more opportunities for multicultural women who create content that reflects their true identities. She was inspired to start Blossom, a TV network featuring empowering programming for multicultural women. Williamson also creates branded content and marketing strategies for entrepreneurs, events and small businesses through her production house, Blossom:Studios.
Please tell us about yourself and what you do.
My name is Diamonde Williamson and I’m the founder of Blossom, a digital television network for multicultural women. It’s like Netflix, but we intentionally create content and programming for women. I’m also a producer and director at Blossom:Studios, a production studio creating programming and content while developing supporting marketing strategies for entrepreneurs, startups and established businesses.
How did you determine your career path?
I’ve kind of gone a few different directions in regard to my career path, but I found myself in television and digital content production after wanting my own television show. However, once I got in the industry, I found that I love being behind the scenes creating. I truly enjoy bringing stories to life.
How did you get your start as a producer on Iyanla Vanzant’s show?
God and relationships. Relationships are what solidified my position as a producer on “Iyanla, Fix My Life.” Knowing the right people. Being intentional about creating connections. Using LinkedIn to start conversations with those who have already worked for the Oprah Winfrey Network. There were just so many factors that contributed to making that happen. But I was intentional. I wanted it and I believed it could happen.
What does your role as producer include?
My role as the producer includes many, many things, including creating story ideas and concepts, working on set with talent and guests, and really just making the show happen!
How did you start your TV network?
I just started it. I had a vision and as the steps came to me, I took them. And I’m still taking them. We’re in the very early stages but we’re growing rapidly. 2017 will be all things Blossom.
Have you met Oprah?
I haven’t met Oprah, yet We shall meet, shake hands and hug one day in the very near future. I feel it.
Describe goal setting methods you use and how you evaluate your success.
I’m always writing down the things that I want to accomplish. On a weekly basis, I write down the things I need/want to do in my agenda and on which I day I need to do it. Really, I just evaluate my success based on how many boxes I checked off.
Name three books that you’d recommend to others.
I always recommend A Return to Love by Marianne Williamson for those who may feel lost or need a reminder about how we should truly live life. The 10X Rule by Grant Cardone is an incredibly motivational business book. I also love BIG MAGIC by Elizabeth Gilbert. If you need some creative inspiration, this is for you.
What are the three most important factors of being a successful woman?
Passion. Dedication to the craft and patience. I admire people that love what they do.