Whether you are looking to grow your business or improve your personal brand, Megan Davis Aderele is here to help you do them both. Aderele, a career and business development coach, helps women turn their passion into a profitable business. She empowers women to transition from confined employee to successful entrepreneur. The Florida-based branding and marketing expert specializes in teaching a variety of skill-sets that include how to refine your niche and clarify your marketing message, how to develop and monetize your services, products, programs and courses, how to master online and social media marketing, and also how to source multiple streams of income.
Along with her husband, Prince Aderele, she also owns The Aditu Agency, a full service boutique specializing in international business development, public relations, marketing and event management. Check out Aderele’s insight on S.M.A.R.T. E.R. goals, social media tools and more.
What inspires you to show up at work every day?
Simply knowing that I’m empowering, encouraging and impacting the lives of others.
How did you determine your career path?
I honestly don’t feel that I chose my career path but more so that it chose me! From the time that I can remember being given “jobs” as a child it has always involved me “helping people” so it just became second nature for me to assist people with transitioning from one phase of life to another.
Describe the skill sets that will be essential to future business leaders and innovators.
Setting intentions and creativity are two essential skill sets needed for leaders and innovations.
Describe innovative methods you apply to your business and life.
Having a list of “top 3” tasks to focus on at a time, displaying gratitude in all things, prayer and affirmations as well as setting intentions.
Describe goal setting methods you use and how you evaluate your success.
Most people have heard of S.M.A.R.T. goals but the reality is that everyone should utilize S.M.A.R.T.E.R. goal setting. The issue is that most don’t know E.R. — Evaluate and repeat what’s working or reset something that’s more realistic.
Name three books that changed how you saw life and you recommend to others?
- I Know Why the Caged Bird Sings~ Maya Angelou
- The Money Book: For the Young, Fabulous and Broke ~ Suze Orman
- The 3 Little Pigs
Describe why lifelong learning is important to you?
Two things that have always stuck out to me are “Never stop learning, because life never stops teaching” and I remember reading about how if you have or learn something and you lose it, the skillset that you’ve attained will always help you to rebuild. Just think about whatever the Creator has blessed you with, it might come out in different ways throughout the various phases of your life.
What are the three most important factors of being a successful woman?
- Being resilient
- Never stop learning
- Investing in yourself
What social media or digital tool has made the biggest difference in your life and why?
Automation — it allows you to effectively run your business and helps to free up time. It’s all about “customer service.” We live in a time when people want things right here and right now. So automation can help businesses run 24/7.
What are the do’s and don’ts for young women in business?
First thing is that you must work on your MINDSET. Mindset will help to determine your success or failure. You also have to first define what success means to you. This must be done in all areas of your life. Find your purpose and create within in. Don’t have FEAR and don’t try to step outside your boundaries by doing things that you’re not called to do.
How do you successfully grow from business failure?
Take the experience and use it as a learning tool and not a crutch. I tried numerous businesses and failed but mainly because I wasn’t being true to me and what I knew I should be doing. There [are] many paths, just find your lane and stay in it.