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Black-owned businesses to shop this holiday season

Photo credit: /

Photo credit: /

With the year winding down, the holiday season accounts for 30 percent of annual retail sales. According to Forbes, Americans will spend nine times the amount during holiday shopping than they will any other time of the year. As a Black consumer, it is important to strategize and find ways to shop Black-owned brands in order to keep dollars circulating within the community.

Many entrepreneurs and creatives have multiple brands, and below are options of Black-owned small and large businesses to shop this holiday season to support the economy and community.

Black-owned outerwear



Photo credit: Instagram – @imblackowned

A lifestyle brand founded by three African American men in Cincinnati, BlaCk OWned Outerwear is a fashion line created to promote excellence. With affordable, handmade garments for both men and women, the brand promotes and guarantees sophistication and healthy representation of the Black community. The brand BlaCk OWned reportedly “represents every person who owns the moment; every culture, every generation and every style.”

Own your Blackness

Photo credit/

Photo credit: Instagram – @ownyourblackness


An apparel and accessories line that was created to celebrate Black culture. Uncensored, and unapologetic, this brand provides different types of apparel featuring quotes and sayings that promote Black individuality and pride. Prices range from $16.

Savor V

Photo Credit/

Photo credit: Instagram – @savorv

A made from scratch, sweets provider, V. Taybron created Savor V to honor the memory of her grandmother and pour into her love of baking. The edible pieces she makes, are the foundation of her brand. Her desserts are available for everyday affairs, special occasions, and she even provides diabetic friendly products.

Brooklyn Blooms NYC

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Photo credit: Instagram – @brooklynbloomsnyc

Brooklyn Blooms Floral Boutique is a startup flower show in Brooklyn, New York. The shop provides jobs to low-income women while simultaneously training them in the art of floral design and entrepreneurship.