The Lincoln Motor Company returned this year as exclusive automotive sponsor for ESSENCE’s eighth annual Black Women in Music event held last night in Los Angeles. 2017 marks the eighth consecutive year Lincoln has been exclusive automotive sponsor for the event.
This year’s event celebrated nominees from the biggest night in music, along with singer/songwriter Erykah Badu on the 20th anniversary of her groundbreaking debut album Baduizm.
Award-winning singer/songwriter Estelle joined Lincoln on stage as part of the festivities to premiere her feature in Lincoln’s ongoing First Listen series. The latest feature, available for viewing on Lincoln Now, previews Estelle’s latest track, “Be in Luv,” from behind the wheel of the all-new Lincoln Continental.
“This is a big week for Lincoln as it relates to music,” said Raj Register, multicultural communications manager, Lincoln. “From celebrating women at events like Black Women in Music, to debuting Estelle’s First Listen piece, to premiering Gary Clark Jr.’s new Continental commercial, it’s clear music drives us.”
Celebrities, including the cast of BET’s New Edition mini-series, Mya and Tasha Smith, shared the red carpet with the all-new Continental and Lincoln MKZ.
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