French Montana is hitting the streets a lot more lately and being very strategic when it comes to how he’s being branded. The theme of this party was Hustle Hour with French Montana and his guests were instructed to use the hashtag #Letsdoit for all social media posts. Everything took place at the Doheny Room in Beverly Hills in true French Montana style.
French Montana got on the mic to thank everyone for coming out and encouraged everyone to really network.
When French hit the red carpet, he brought all the people out. Women were coming to the carpet to have conversations as if the photographers weren’t even standing there to take photos. Uncle French seemed to be showing his nephews Christian and Justin how to network on the night scene. But since their dad is Sean “Diddy” Combs, perhaps French was taking a page or two out of Christian and Justin’s book.
All the Hollywood socialites and taste makers were in the building, including a few sprinkled in reality television stars. Diddy’s two sons were there holding it down next to Uncle French. The Diageo rep took a few minutes to talk about how hard French Montana works on a daily basis and is a true hustler in every sense of the word. She also put the challenge out there for everyone to get five new phone numbers of people they don’t know and make it happen.
This was a very good idea. Diageo provided complimentary Circoc cocktails all night. Music executive Dallas Martin was on the scene. I also spotted was Erica Mena, Jason Lee, Ray Cunningham and more people you might recognize from reality television. Looks like Keyshia Cole and Manny are reunited and hopefully we are about to hear some good music. Word on the curb is Cole is returning to reality television and joining the cast of “Love and Hip Hop” on Vh1.
Check out the photo gallery and see who else you missed, after the break.