How social media propelled Future’s ‘Mask Off’ to gold: #MaskOffChallenge

Future’s “Mask Off” is classic. No literally it is. The Metro Boomin-produced radio banger is the official score to the #MaskOffChallenge.

Classically trained musicians are pulling out their violins, flutes, saxophones and cellos to join one the biggest challenges since the Mannequin and ALS Ice Bucket challenges.

The hook for most is the “Percocets, Molly, Percocets,” not “Purple sex, Molly, Purple Sex” that this writer caught a few people reciting on social. The single has propelled as a result of the viral craze. The Recording Industry Association of America (RIAA) announced “Mask Off” has gone gold, selling 500,000 units. It can be found on his eponymous album the rapper dropped in February. Future tweeted on April 7, when news broke: “Mask off thanks to my riders..we not done yet.”

Yvette Caslin
Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.

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