Hometainement has become essential to today’s party experience. To help add to the flair of social gatherings in the home, Martell has launched the H.O.M.E. (House of Martell Entertainment) experience while introducing Martell Blue Swift.
To celebrate the launch, several celebrities and influencers attended an exclusive house party at an upscale mansion in the Hollywood hills. Jhené Aiko served as host of the event, which also featured celebrities such as Jamie Foxx, Wale, and Lana Del Ray.
The H.O.M.E. experience featured music from today’s top hip-hop and R&B artists, food by culinary chef Ghetto Gastro, and rooms in the mansion that featured unique themes and one-on-one tastings of Martell Blue Swift, a cognac aged in bourbon casks with unsuspected aromas and smooth taste.
Jhené Aiko revealed her very own “Trip” signature cocktail which includes 2 ounces of Martell Blue Swift, 1/2 ounces of lime juice, 3/4 ounce ginger syrup, and 1/2 ounce fresh pressed pineapple juice.
“H.O.M.E. experience is an elevated hospitality experience,” Karim Lateef of Martell said during an exclusive interview with rolling out magazine. “It’s an elevated home experience. We want to elevate the house party experience. We want to give our guests an opportunity to take away certain elements such as great cuisine, great music, and live performances.”
The H.O.M.E. experience will hold private events in Atlanta, Chicago, Detroit, Houston and Washington, D.C..