Mercedes-Benz USA’s Greatness Lives Here in Atlanta campaign highlights unsung heroes within the Atlanta community. Their newest heroine, Spelman College lecturer Charmaine Minniefield is an independent Atlanta artist and arts administrator known for her “New Freedom Movement.” She honors African and African American experiences in her work, showcasing disappearing and historic communications to better educate people in Atlanta and nationwide.

In this video, she tells of her passion for integrating black heritage and popular culture, and helping students find their visual voice. Learn more about her work preserving African American narratives at https://thenewfreedomproject.com

Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.