Needless to say, some Black women angry with J. Crew. While many were outraged, others said that if Black women want people to embrace natural hair as beautiful, then they should embrace this photo ad as well.
Black women who used social media to air out their sentiments made it clear this is not what they had in mind when they advocate natural hair. This woman, as one female respondent said, looks like she just emerged from a street fight.
Here are just some of the many responses to the ad below:
A more flattering view pic.twitter.com/dTljXbtvvt
— Sekai Farai (@SekaiFarai) November 10, 2017
Black hair is not that hard to style. Whoever was in charge of hair and makeup truly didn’t give a damn about her even being featured. They didn’t even try. I see no product or moisture in her hair. I even see a spot of lint. OUTTA LINE https://t.co/LVNkeRSIM8
— Alluring Ivy✨ (@Drebae_) November 10, 2017
Ok J. Crew, who wanna fight https://t.co/6SxpOaYX9L
— Clarke Kelly (@Clarke_Kels) November 9, 2017
I thought yall wanted more acceptance of natural black hair tho???? pic.twitter.com/T5AqtOtesy
— Don’t Mention Me If My Eyebrows Better Than Yours. (@JamesyNFG) November 10, 2017
that’s not a requirement for low rung models, no.
— The Earthling (@aquaboogiebaby) November 10, 2017
I’m just mad they’re talkin bout “it’s cute.” My Mama would NEVER let me out of the house looking like that growing up. The girl is cute, but that “style” isn’t. J Crew got her looking a whole fool out here
— Jak, No Daxter (@almostfamousNOT) November 10, 2017
The responses to the black model’s hair in that J. Crew ad are making me want to fight. Why some ignorant bih just say, “why didn’t the model do their hair themselves?”
First of all, bitch, how you take this as an opportunity to shift (unnecessary) blame on the model?? Tf
— b (@bkolije) November 11, 2017
Not all but some. J Crew is actually known for models with tousled hair. Many of their models get that undone hair look. 🤷🏾 pic.twitter.com/0Sn8zA1T6v
— Erica H (@HazelGoddess) November 10, 2017
After withstanding the blow-back with the force of a hurricane, J Crew finally had to pause and offer a mea culpa for a blatant faux pas:
J.Crew strives to represent every race, gender, and background. We sincerely apologize for the styling of this model and the offense that was caused. We assure you that we are taking steps to address it, and to prevent this from happening again.
— J.Crew (@jcrew) November 10, 2017