The first iteration of Calvin Klein’s global multi-media advertising campaign features songwriter and recording/visual artist Solange alongside her personally curated cast of singers/songwriters, including Kelela, Dev Hynes, Caroline Polachek, and Adam Bainbridge of Kindness. The cast is featured wearing Calvin Klein Underwear and Calvin Klein Jeans, core styles that are available in stores and online now.
The campaign introduces an evolution in the Calvin Klein brand’s globally recognized #MYCALVINS call to action: “Our Family. #MYCALVINS.”
The group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.
Check out more photos in the gallery.