The House of Rémy Martin presented its MVP Experience during Art Basel Miami with 13-year professional basketball veteran and former Miami Heat player, Roger Mason Jr. Mason Jr. is the latest ambassador the brand has collaborated with for its MVP Experience.
In true Art Basel fashion, the brand commissioned global artist and graphic designer, Matt W. Moore, to transform The W South Beach basketball court into a design inspired by both the Cognac brand and Art Basel Miami. Rémy Martin hosted a celebrity basketball game with special VIP guests such as Tory Lanez (Singer), OT Genasis (singer), Ben Baller (jeweler), DJ Irie, DJ Stevie J, DJ Steph Floss and more held on the Art Basel inspired court. Rémy Martin also took over of one of The W’s signature Bungalows with live DJs and custom cocktails where guests such as Angela Simmons and more attended. Guests received a sneak peek of Rémy Martin’s latest collaboration with luxury custom sneaker designer, Kickasso, and Rémy Martin’s latest limited-edition, the 1738 MVP sneaker box. The sneaker box is a retail gift box inspired by luxury streetwear style and holds a 750mL bottle of Rémy Martin 1738 Accord Royale. The 1738 MVP sneaker box will be available in select retail locations nationwide during this holiday season.
The Rémy Martin MVP Experience will culminate in Los Angeles from February 15-18 with exclusive dinners and parties with basketball’s biggest names.