Snapchat continues to face backlash after the social media company posted an ad that promoted violence against Rihanna.
The ad, called “Impossible Choices,” allowed users to vote on a series of choices with the beginning sentence, “Would you rather.” One of the choices referenced Rihanna and Chris Brown’s domestic violence incident. The question presented was “Would you rather slap Rihanna or punch Chris Brown.”
Thousands of Snapchat users were upset by the ad and blasted the social media company on other on Instagram, Facebook, and Twitter.
Snapchat apologized for the ad, but Rihanna has not accepted the apology.
Rihanna recently took aim at the social media company by writing in a post, “I’m trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to domestic violence victims and made a joke of it! This isn’t about my personal feelings, cause I don’t have much of them. But all the women, children, and men that have been victims of domestic violence in the past. And especially the ones who haven’t made it out yet. You let us down! Throw the whole app-ology away.”
Snapchat is currently losing most of its millennial users who are upset with recent updates to the app. Furthermore, Instagram’s “Insta-story” feature has allowed users to have another choice to document their days online.
Snapchat’s beef with Rihanna is the last thing the company needs. Rihanna has a strong following who will support her when she speaks out. At this point, Snapchat is in full crisis mode because the company could soon become the next Vine or MySpace.